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STRONG, GORGEOUS VOCALS THAT reach the places you didn't even know you had — that's Asa, her songs portraying a love of her homeland that she wants to share with the world. If you haven't heard her sing, then here is your cue: Asa's hot new single, Jailer, is available now (released 12 May, 2008) and is a lilting "Afro Folk" track with Reggae vibrations, taken from her critically-acclaimed, self-titled album. The charming and striking Asa is pleasantly addictive; her words unbelievably touching. Her dancing instrumentals and poignant lyrics are full of the freedom and spirit of Africa — Africa's pulse is echoed in the beat of Asa's songs. Who wouldn't long for the beautiful, secret spiritual homeland that only native Africans like Asa will ever know? Here is the authentic black music cited by many as an inspiration — and although dripping with traditional African sounds, 25-year-old Asa's songs are perfect for today. Her lyrics often convey a world that most westerners could only dare to imagine, alongside the usual themes of love and relationship that are a feature of much modern pop music. To say that Asa's music is unique is somewhat trite as the U-word is much over-used. Nevertheless, it is truly unique and as the publicity machine says: Jailer observes the constraints of society, encouraging the ability to break free of restrictions that we can all be faced with. This song is proof of the transferability of Asa's subject matter and its aspirational qualities, targeting those who do not appreciate the fortunes that life offers. Asa's music resounds with optimism. She says: "my music is about hope, and a positive revolution." Asa, the album, comprises songs in both English and Yoruban. Even if you don't understand the words, the musical arrangement and the breathtaking quality of Asa's voice gives you an almost instinctive awareness of the essence of her songs. Asa has already been tipped by Echoes The Voice, Pride, guardian.co.uk and Music Week and with strong support from both Radio 2 and 1Xtra, Asa made her first television appearance on Later With Jools in February. In May she appeared at two of the country's most popular venues — Islington Academy, London, and Club Academy, Manchester.
Pure, unadulterated Africa at its best. That's Asa. From Asa's self-titled album on Dramatico Entertainment comes the hot new single Jailer, available now (released 12 May 2008). "Definitely one to watch" — Uncut "So lovely… so achingly pretty…" — guardian.co.uk/music "Strong, gorgeous vocals that reach the places you didn't even know you had — that's Asa, her songs portraying a love of her homeland that she wants to share with the world… Africa's pulse is echoed in the beat of Asa's songs" — Maggie Woods, MotorBar Check out www.myspace.com/asaofficial and www.asaofficial.com.